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In a market saturated with push marketing strategies, it can be difficult to be heard. Content Marketing is one of the most powerful tools available to association management in order to capture a member, potential member or sponsor’s attention. But what it is exactly and how can you use it? In this webinar, Midori Connolly and Jessica Levin from Seven Degrees Communications will define what content marketing means and will discuss ways that you can implement a strategy for your association. From types of content to the methods of distribution, the presentation will showcase the most necessary ingredients for a successful content marketing recipe.

Learning Objectives: 
  • Define and describe a content marketing strategy 
  • Determine when content should be free or not 
  • Learn basic elements of crafting a content marketing plan
Webinar Information
Date Presented:
December 19, 2011 1:00 PM Eastern
1 hour
Registration Fee:
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Billing Address:
Capture, Connect and Communicate with Content Marketing
Speaker Information
Midori Connolly   [ view bio ]
Jessica Levin   [ view bio ]
Individual topic purchase: Selected