Content is the lifeblood of most associations. Generating content, sharing content and engaging membership around content is the essence of why associations exist. Many Fortune 500 companies have already discovered the incredible impact content marketing can play in driving sales and profits, yet many associations are just beginning to understand the value of their content and how they can use it to re-energize membership and grow their organization.
In this webinar, Dan will provide real examples of associations using educational content to drive revenue, grow membership, and increase membership satisfaction.
Join us as we walk through examples on how to make content more useable, sharable, searchable, and findable using an online knowledge center system.
If content is king, in the competition for member attention, usability of content is everything.