The Crash of 2008 showed how quickly meetings become vulnerable when organizations don’t see their value. One way to keep your conference on the agenda is to integrate its content with everything else your organization does—whether that involves education or sales, policy or advocacy, or helping to keep members, employees, customers, and stakeholders connected. Strong content is what makes a conference indispensible, but most organizations can do a lot more to capture and repackage the material they work so hard to present onsite. By drawing in a wider audience, then linking session content to your organization’s key objectives and strategies, you can turn a content plan into a survival strategy for an entire meeting.
This webinar will give you the tools to:
Define the whole audience for a conference, even if most of those participants never set foot onsite
Use a range of content capture options—from live and on-demand video, to summary text, to Twitter streams and participant blogs—to keep the audience engaged before, during, and after the actual event
Connect onsite content with your organization’s day-to-day programming and objectives
Generate hundreds or thousands of page views for conference content in the weeks after participants go home
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