In this workshop Joshua will be breaking down a number of industry tools and
covering a wide array of challenges in marketing that prevent successful
measurement & engagement. You'll come away from this workshop with a greater
understanding of how to evaluate the potential for industry tools, and how
to evaluate information empirically and not through the shiny lens of good
branding. Most of all, you'll finally learn that marketing people no longer
have to guess in their efforts anymore. Come with Joshua as he teaches us
how to "NOT GUESS" at marketing. Don't miss this event!