More than ever before, associations are looking at international markets for not only large conventions, but smaller and region focused meetings, symposium and events. However, the risk of financial liabilities and brand image continues to be a worry for everyone.
In this session, attendees get a chance to hear out various case studies, understand and discuss how various global organizations have adopted to strategies that help them build local partnerships, engaging corporates and structure, plan & organise their events in way that helps them reduce the financial risk. The session will also explore into various partnership models associations have adopted inorder to maximize revenues.
The session will also provide information on how multiple regions can be explored through region focused meetings than large international conventions, where the financial burden on the association is the highest.
Managing Finances for revenue maximization and lowering financial risks
Developing more localized content for better attendance
Building strategic partnerships for long-term returns
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