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Educate365 Webinar Series
Educate365

Where do you go to get some awesome online education about technology and social media for events? 

You guessed it. Right here. 

The Educate365 Webinar Series offers 30 to 60 minute webinars where you will learn and discuss relevant concepts, strategies and real-world examples you can put to work within your organization. 

We'll be covering these topics and then some. 

  • - Designing for event technology
  • - Using social media for event marketing and engagement 
  • - Hybrid meetings and unconventional meeting formats
  • - Social learning and educational content
  • - Improving presentations and sessions
  • - New technologies for meetings

Upcoming Webinars
Coming Soon...
Select a category to see the available seminars
Collapse 29 Ways to Market Your Education Like Lady Gaga

Lady Gaga isn't just a pop star, she's also a marketing genius.

Identify 29 ways to create and market your professional development offerings from two of the industry's leading experts. Learn why it's important to be different, how to stand out, get noticed, and how to leverage social media to create and market programs.
Formats Available: Streaming, Webinar
Original Webinar Date: October 13, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO 29 Ways to Market Your Education Like Lady Gaga
Collapse 5 Ways To Build And Sustain Your Event Brand

For all the work that goes into running a successful event, it’s important to build excitement around the event and sustain that excitement for your next one.

 

In this webinar, we’ll discuss five ways to build and sustain your event brand so that you engage your attendees before, during and after the big day! We’ll talk about blogging, tweeting, creating a community of fans and how to do it all with limited resources.

Formats Available: Download
Original Webinar Date: April 27, 2011
MORE INFOMORE INFO 5 Ways To Build And Sustain Your Event Brand
Collapse 8 Ways a Content Knowledge Center Can Help Drive Your Association

Content is the lifeblood of most associations. Generating content, sharing content and engaging membership around content is the essence of why associations exist. Many Fortune 500 companies have already discovered the incredible impact content marketing can play in driving sales and profits, yet many associations are just beginning to understand the value of their content and how they can use it to re-energize membership and grow their organization.

In this webinar, Dan will provide real examples of associations using educational content to drive revenue, grow membership, and increase membership satisfaction.

Join us as we walk through examples on how to make content more useable, sharable, searchable, and findable using an online knowledge center system.

If content is king, in the competition for member attention, usability of content is everything.

Formats Available: Streaming, Webinar
Original Webinar Date: July 19, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO 8 Ways a Content Knowledge Center Can Help Drive Your Association
Collapse Association Learning + Technology: State of the Sector
Research conducted by Tagoras in 2008 and 2009 indicated that learning technologies had gained a significant foothold in association education initiatives. But in just two short years, a lot has changed – social media adoption has grown tremendously, virtual conferences are on the rise, and mobile technology is everywhere – just to name some of the key trends. 

So what's the state of learning and technology in the association sector as we head into 2011? 

In this session, Tagoras managing director and association e-learning expert Jeff Cobb discusses findings from the new report Association Learning + Technology: State of the Sector. Based on a sector wide survey as well as on extensive interviews with association education professionals, the report offers the most comprehensive information available on how associations are using learning technologies. 

During the session, Cobb focuses on questions like:

  • Which e-learning formats and technologies are most popular? 
  • How significant a role are social media, mobile, and virtual conferences playing? 
  • How are associations pricing their e-learning initiatives? 
  • What level of market penetration are associations achieving? 
  • What are the traits of the most successful associations? 
  • What are the key trends for the future? 

If you will be making strategic decisions about learning technologies in 2011, this is a session you will not want to miss.
Formats Available: On-Demand Streaming, Webinar
Original Webinar Date: March 24, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Association Learning + Technology: State of the Sector
Collapse Capture, Connect and Communicate with Content Marketing
In a market saturated with push marketing strategies, it can be difficult to be heard. Content Marketing is one of the most powerful tools available to association management in order to capture a member, potential member or sponsor’s attention. But what it is exactly and how can you use it? In this webinar, Midori Connolly and Jessica Levin from Seven Degrees Communications will define what content marketing means and will discuss ways that you can implement a strategy for your association. From types of content to the methods of distribution, the presentation will showcase the most necessary ingredients for a successful content marketing recipe.

Learning Objectives: 
  • Define and describe a content marketing strategy 
  • Determine when content should be free or not 
  • Learn basic elements of crafting a content marketing plan
Formats Available: Streaming, Webinar
Original Webinar Date: December 19, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Capture, Connect and Communicate with Content Marketing
Collapse Conference Survival Strategies: Using Content to Keep Your Meeting on the Agenda

The Crash of 2008 showed how quickly meetings become vulnerable when organizations don’t see their value. One way to keep your conference on the agenda is to integrate its content with everything else your organization does—whether that involves education or sales, policy or advocacy, or helping to keep members, employees, customers, and stakeholders connected. Strong content is what makes a conference indispensible, but most organizations can do a lot more to capture and repackage the material they work so hard to present onsite. By drawing in a wider audience, then linking session content to your organization’s key objectives and strategies, you can turn a content plan into a survival strategy for an entire meeting.

This webinar will give you the tools to:


  • Define the whole audience for a conference, even if most of those participants never set foot onsite 
  • Use a range of content capture options—from live and on-demand video, to summary text, to Twitter streams and participant blogs—to keep the audience engaged before, during, and after the actual event 
  • Connect onsite content with your organization’s day-to-day programming and objectives 
  • Generate hundreds or thousands of page views for conference content in the weeks after participants go home
Formats Available: On-demand Streaming, Webinar
Original Webinar Date: April 21, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Conference Survival Strategies: Using Content to Keep Your Meeting on the Agenda
Collapse Creating better learners in a high-speed, hyper-connected world

 

One of the critical roles meeting and education professionals can play in the high-speed, hyper-connected “learning economy” in which we now live is to help their members/customers become more capable and effective lifelong learners. In this session, Jeff Cobb will discuss key points from his recent book 10 Ways to Be a Better Learner and provide practical tips for empowering learners and boosting the educational impact of your events.

Attendee Takeaways:

  • Articulate the challenges and opportunities of the “learning economy”
  • Cite the “10 ways” and their implications
  • Identify practical tips for empowering your event attendees

 

Who Should Attend:

  • Event professional interested in empowering their attendees to learn more effectively
  • Anyone interested in being an effective lifelong learner

 

Speaker:

Jeff Cobb is author of 10 Ways to Be a Better Learner as well as of Shift Ed: A Call to Action for Transforming K-12 Education (Corwin 2011) and Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market (AMACOM 2013). He is also the founder and managing director of Tagoras (http://www.tagoras.com), a consulting and research firm that helps organizations transform their education and knowledge assets into dramatically higher value for members.

 

Formats Available: Streaming, Webinar + Archive
Original Webinar Date: September 20, 2012
MORE INFOMORE INFO Creating better learners in a high-speed, hyper-connected world
Collapse Engage Event Attendees 365 Days a Year with Mobile
Over the past few years, communicating with your constituents using mobile technologies has evolved from a nice-to-have to a necessity. Providing a mobile application or website for your organization's events is a great way to keep your attendees informed of all the opportunities available to them. But, using mobile as a channel to reach your members shouldn't start or stop there. 

In this webinar, Rick Johnston, CAE and Senior Web Strategist, and Brian Fell, Mobile Practice Lead of Ironworks Consulting will discuss the many ways that you can interact with your members using mobile technologies before, during, and after an event to keep them engaged throughout the year. 

In this webinar, you will learn: 

  • The different ways that mobile applications, websites and text messaging can be used to communicate with your constituents 
  • How mobile technologies can enhance the “event day” experience for your event attendees and aid in the execution of your event 
  • Approaches for optimizing your organization’s main website for mobile consumption and how to keep your constituents coming back to your website
Formats Available: Streaming, Webinar
Original Webinar Date: November 15, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Engage Event Attendees 365 Days a Year with Mobile
Collapse Engaging Members with Video: How to Recruit, Retain and Refresh Your Members in the Age of YouTube

If you have been looking for a way to communicate and engage with your members, you may have noticed the growing trend of digital technology in business places.

Video is easier than people think. It is no longer some mystical technology. The advent of simple to use video nonlinear “cut and paste” editing programs and affordable high definition digital camcorders and webcams, high quality production is now attainable by almost anyone.

KiKi will tell you how to connect with your members on video using creativity, technology, and a few handy tricks of the trade. 



Formats Available: Streaming, Webinar
Original Webinar Date: June 30, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Engaging Members with Video: How to Recruit, Retain and Refresh Your Members in the Age of YouTube
Collapse Getting Most out of your International Meetings
More than ever before, associations are looking at international markets for not only large conventions, but smaller and region focused meetings, symposium and events. However, the risk of financial liabilities and brand image continues to be a worry for everyone.

In this session, attendees get a chance to hear out various case studies, understand and discuss how various global organizations have adopted to strategies that help them build local partnerships, engaging corporates and structure, plan & organise their events in way that helps them reduce the financial risk. The session will also explore into various partnership models associations have adopted inorder to maximize revenues.

The session will also provide information on how multiple regions can be explored through region focused meetings than large international conventions, where the financial burden on the association is the highest.
Formats Available: Streaming, Webinar
Original Webinar Date: February 28, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Getting Most out of your International Meetings
Collapse Go Hybrid: Bring in the Green with Hybrid Events
We've all heard the term "hybrid event", but do we really know what it means and what it takes? Maybe you are already live webcasting and you want to know how to get your programs to the next level.

Join Ryan Graham from Peach New Media to answer these questions and walk away with ideas you can put to work in your organization: 

  • What is a Hybrid Webcast and why do I want to know?
  • How do I improve upon my live webcasts?
  • Can hybrid generate additional revenue for my bottom line?
  • What is working for other organizations?


Formats Available: Streaming, Webinar
Original Webinar Date: August 24, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Go Hybrid: Bring in the Green with Hybrid Events
Collapse Go Hybrid: Bring in the Green with Hybrid Events
We've all heard the term "hybrid event", but do we really know what it means and what it takes? Maybe you are already live webcasting and you want to know how to get your programs to the next level.

Join Ryan Graham from Peach New Media to answer these questions and walk away with ideas you can put to work in your organization: 

  • What is a Hybrid Webcast and why do I want to know?
  • How do I improve upon my live webcasts?
  • Can hybrid generate additional revenue for my bottom line?
  • What is working for other organizations?


Formats Available: Streaming, Webinar
Original Webinar Date: August 24, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Go Hybrid: Bring in the Green with Hybrid Events
Collapse How to Get More with Live Event Coverage
Looking for a way to amplify the buzz around your event? Event correspondent Andrea Cook presents a case study showing the effects live media coverage can have. Learn the advantages of putting the word out about your event as it happens, and what tools you need to make it work.
Formats Available: Webinar
Original Webinar Date: May 22, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO How to Get More with Live Event Coverage
Collapse How to Sell Out Your Fundraising Event This Season
Want to know how to better sell your event this season? Take the word "charity" out of your vocabulary! The rules of the fundraising game have changed. The days of being able to run a successful charitable event like it is a charity are over. Learn how to bring for-profit business practices into your marketing, planning and logistical management that will guarantee your success.
Formats Available: On-demand Streaming
Original Webinar Date: March 30, 2011
MORE INFOMORE INFO How to Sell Out Your Fundraising Event This Season
Collapse Mobile, Social and Learning Strategies
Using real association examples, see how a blended learning experience can help grow your overall engagement by leveraging virtual study groups. 

  • Discuss the strategies for bringing a community to life while at the same time, generate new non-dues revenue. 
  • Hear how your mobile strategy should tie into your learning and social strategy. 
  • See how to leverage some easy to use tools to help take your social platform to the next level by generating member engagement. 
  • Learn how to quantify the results with real metrics to ensure your initiatives are supporting your mission. 
  • See the difference between Return on Engagement (ROE) and Return on Investment (ROI) so you finally have an answer to the question "What is the ROI on social media?" 
  • Learn how to answer the question "Who is your Most Valuable Member? (MVM)".
Formats Available: On-Demand Streaming, Webinar
Original Webinar Date: May 13, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Mobile, Social and Learning Strategies
Collapse Personalization, Participation and Consistency: A Membership Retention Success Story
Member retention is a 365 day a year job that requires participation from staff, volunteers and even your Board of Directors. 

Although this may seem incredibly overwhelming and in some cases almost impossible, it can be done. Come learn how a relatively small organization implemented a multi-touch, multi-media approach to member retention that you are guaranteed to be able to benefit from.


Formats Available: Streaming, Webinar
Original Webinar Date: March 22, 2012
MORE INFOMORE INFO Personalization, Participation and Consistency: A Membership Retention Success Story
Collapse Seven Tips to Improving Website Performance with Google Analytics
Summary:

In this 60-minute webinar, you will learn seven of the most important ways to use the new Google Analytics platform, to help increase your website presence and change accordingly, to make your website a powerhouse within your industry!

Bob Clary shares all of this valuable content in this jam-packed session. Sign up today and be prepared to learn some of the best Google Analytics tips out there today!

We will also be sharing a brand new opportunity to learn Google Analytics from the initial setup all through way through some of the more advanced features!

By registering for this webinar, you will receive a very special promotional opportunity to learn Google Analytics too!


Who Should Attend:
  • Marketing Managers
  • Webmasters
  • Online Marketers
  • Small Business Owners



Speaker: 
Bob Clary, Marketing Manager at Webucator.com
 
Bob Clary is an experienced online marketing professional. He is currently the Marketing Manager at Webucator, a provider of Google Analytics training. Bob's certifications include Microsoft Licensing Overview Assessment, Microsoft Partner Network Sales and Marketing Competency Assessment for Learning Solutions, Google Analytics Individual Qualification (GAIQ), and Google Advertising Fundamentals. Bob teaches both Google Analytics and Google AdWords courses.


Formats Available: Streaming
Original Webinar Date: August 23, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Seven Tips to Improving Website Performance with Google Analytics
Collapse Social & Digital Media Marketing Tools Breakdown: Why Philosophy & Not Engagement Might Be Hampering Your Results
Presented by: Joshua Barnes

In this workshop Joshua will be breaking down a number of industry tools and covering a wide array of challenges in marketing that prevent successful measurement & engagement. You'll come away from this workshop with a greater understanding of how to evaluate the potential for industry tools, and how to evaluate information empirically and not through the shiny lens of good branding. Most of all, you'll finally learn that marketing people no longer have to guess in their efforts anymore. Come with Joshua as he teaches us how to "NOT GUESS" at marketing. Don't miss this event!
Formats Available: Streaming, Webinar
Original Webinar Date: April 17, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Social & Digital Media Marketing Tools Breakdown: Why Philosophy & Not Engagement Might Be Hampering Your Results
Collapse Social Media Monitoring and Proactive Online Presence

Are you aware of conversations about you on the web? Do you know what their effect on your brand is? How much are you participating in and influencing these conversations?

Regardless of your companies' tendencies, there are different conversations taking place about you on the social web. Some have positive and others have negative effects on your business, brand, market, products, and talent acquisition capabilities. Some of your competitors are heard more often and some are in dark. Where do you stand?

Companies are spending more on social media in 2010. What is your social media strategy and how will you most effectively get involved now? What are the ideal outcomes of this investment? How will you get / stay at the forefront of the competition?

Join David Nour, author of Relationship Economics®, ConnectAbility, and Social Networking Best Practices Series, and Matt Rosenhaft in their upcoming webinar to get the answers of these all important questions.

They will discuss the best strategies and practices on leveraging social media for marketing, customer relationships, operations, employee management, and partner management.

They will cover a case study conducted on the conversations about a fortune 500 company and its analysis using just the public domain information.

Formats Available: On-Demand Streaming
Original Webinar Date: April 13, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Social Media Monitoring and Proactive Online Presence
Collapse Successful Webinar Strategies
Webinars are a highly effective and proven means of marketing products and services, branding both companies and individuals as experts and developing additional revenue streams. This live training session will discuss many of the necessary steps required in the planning and execution of successful webinars that can grow businesses and generate results. It will also include some of our real world experience and insight.

Attendee Takeaways:

  • Develop a roadmap
  • Set goals
  • Promote your event
  • Select the right technology
  • Develop content
  • Set up your call to action (CTA)
  • Follow-up with everyone who signed up


Who Should Attend:

  • webinar presenters
  • event managers
  • anyone interested in online events

Formats Available: Webinar + Archive
Original Webinar Date: June 21, 2012
MORE INFOMORE INFO Successful Webinar Strategies
Collapse The Networked Nonprofit - Using Social Media to Accomplish More With Less

A Networked Nonprofit is a simple, agile and transparent organization that lets outsiders in and insiders out. Large or small, they work more like a network than a single organization.

In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-authors Beth Kanter and Allison Fine show how social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach.

Listen to Beth Kanter in this 60-minute recorded session to learn:

  • How to understand social networks through social network analysis
  • How to do more with less by leveraging your network
  • How to create a social culture at your nonprofit
  • How and why you must value relationships as well as transactions

 

Formats Available: On-Demand Streaming
Original Webinar Date: August 18, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Networked Nonprofit - Using Social Media to Accomplish More With Less
Collapse The Top 12 Technology Tools Every Association Professional Should Have
You know those seemingly simple little tasks that end up taking forever, like finding the attachment to an email sent a month ago, or setting a meeting time that works for everyone? You can waste half a workday on something you thought would take three minutes!

Your Nerdy Best Friend, also known as author Beth Ziesenis, has the solution. Join us for an entertaining session on tech tools that will solve every association professional’s biggest time-wasting, frustrating challenges. And best of all, the tools she shares are all either free or darn cheap, perfect for any association budget.

In this session, you’ll discover: 
  • Free tools that replace very expensive software 
  • Quick fixes for productivity roadblocks 
  • Web-based solutions that you can access on the go 
  • Time-saving, budget-conscious solutions that don’t require an IT degree to figure out! 

Bonus: Leave the session with a quick reference guide to 70+ favorite tools!

Formats Available: Streaming, Webinar
Original Webinar Date: September 26, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Top 12 Technology Tools Every Association Professional Should Have
Collapse Top 10 Internet Marketing Best Practices for Meeting Professionals

Why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives? Why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

The Internet has revolutionized marketing practice, connecting potential customers to businesses in a way never before possible.

Today, with online audiences spending more time using price comparison sites, search engines and social networks, how well does your plan engage them to get your message across?

The key issue facing meeting planners today is which how to best integrate this powerful new component into their strategies and media plans.

David Nour, author of Relationship Economics, ConnectAbility, and Social Networking Best Practices, shares his 10 best internet marketing strategies to increase your marketing gravity.

In 60 minutes, we will start with how to define your online strategy and continue with top internet marketing best practices like search engine optimization, social networking, and article marketing to name a few. We will discuss how it can help you to increase your market awareness, market share, customer satisfaction, and customer loyalty.

 

Formats Available: On-Demand Streaming
Original Webinar Date: February 18, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Top 10 Internet Marketing Best Practices for Meeting Professionals
Collapse Twitter for Events

From major news anchors, to daytime TV to celebrities, Twittermania seems to be taking over the world. But is it a valuable business development tool or just a media craze?

Learn what it means to "tweet" and how you can use this powerful social networking site to strengthen your personal brand, recruit new employees, and develop meaningful professional relationships for yourself and your company. We will also explore the basics of using Twitter in the meetings industry for both promotion and attendee engagement, This session will teach the basics of using Twitter including setting up an account, Twitter jargon and how to use the tool effectively for personal and professional development.

 

Formats Available: On-Demand Streaming
Original Webinar Date: February 17, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Twitter for Events
Collapse Understanding Mobile Apps

Summary:

Attendee demand for mobile apps is growing every day, but how do you know which app is the best fit? There are so many vendors, so much functionality and so many different pricing models that it is overwhelming to narrow down the field. This webinar will help educate and empower you to make decisions around mobile apps for events.

Attendee Takeaways:

  • How mobile solutions can address a number of attendee needs simultaneously
  • What a mobile solution strategy looks like
  • The common features and functionality of today's mobile solutions
  • The pros and cons of native applications and web-based solutions
  • What you should expect to pay for a mobile solution
  • The new breed of low-cost, high function, self-service applications
  • Common mistakes that event organizers make when selecting a mobile solution

Who Should Attend:

  • Event professionals looking for an update on mobile solutions

 

​Speaker Biography:

 

Michelle Bruno is a certified exhibition and meetings professional (with CEM and CMP designations), writer, and blogger who has written for industry publications, research organizations, and online media for more than a decade.

 

 

Formats Available: Webinar + Archive
Original Webinar Date: July 19, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Understanding Mobile Apps
Collapse Getting Most out of your International Meetings
More than ever before, associations are looking at international markets for not only large conventions, but smaller and region focused meetings, symposium and events. However, the risk of financial liabilities and brand image continues to be a worry for everyone.

In this session, attendees get a chance to hear out various case studies, understand and discuss how various global organizations have adopted to strategies that help them build local partnerships, engaging corporates and structure, plan & organise their events in way that helps them reduce the financial risk. The session will also explore into various partnership models associations have adopted inorder to maximize revenues.

The session will also provide information on how multiple regions can be explored through region focused meetings than large international conventions, where the financial burden on the association is the highest.
Formats Available: Streaming, Webinar
Original Webinar Date: February 28, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Getting Most out of your International Meetings
Collapse 5 Ways To Build And Sustain Your Event Brand

For all the work that goes into running a successful event, it’s important to build excitement around the event and sustain that excitement for your next one.

 

In this webinar, we’ll discuss five ways to build and sustain your event brand so that you engage your attendees before, during and after the big day! We’ll talk about blogging, tweeting, creating a community of fans and how to do it all with limited resources.

Formats Available: Download
Original Webinar Date: April 27, 2011
MORE INFOMORE INFO 5 Ways To Build And Sustain Your Event Brand
Collapse How to Sell Out Your Fundraising Event This Season
Want to know how to better sell your event this season? Take the word "charity" out of your vocabulary! The rules of the fundraising game have changed. The days of being able to run a successful charitable event like it is a charity are over. Learn how to bring for-profit business practices into your marketing, planning and logistical management that will guarantee your success.
Formats Available: On-demand Streaming
Original Webinar Date: March 30, 2011
MORE INFOMORE INFO How to Sell Out Your Fundraising Event This Season
Collapse 29 Ways to Market Your Education Like Lady Gaga

Lady Gaga isn't just a pop star, she's also a marketing genius.

Identify 29 ways to create and market your professional development offerings from two of the industry's leading experts. Learn why it's important to be different, how to stand out, get noticed, and how to leverage social media to create and market programs.
Formats Available: Streaming, Webinar
Original Webinar Date: October 13, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO 29 Ways to Market Your Education Like Lady Gaga
Collapse 8 Ways a Content Knowledge Center Can Help Drive Your Association

Content is the lifeblood of most associations. Generating content, sharing content and engaging membership around content is the essence of why associations exist. Many Fortune 500 companies have already discovered the incredible impact content marketing can play in driving sales and profits, yet many associations are just beginning to understand the value of their content and how they can use it to re-energize membership and grow their organization.

In this webinar, Dan will provide real examples of associations using educational content to drive revenue, grow membership, and increase membership satisfaction.

Join us as we walk through examples on how to make content more useable, sharable, searchable, and findable using an online knowledge center system.

If content is king, in the competition for member attention, usability of content is everything.

Formats Available: Streaming, Webinar
Original Webinar Date: July 19, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO 8 Ways a Content Knowledge Center Can Help Drive Your Association
Collapse Association Learning + Technology: State of the Sector
Research conducted by Tagoras in 2008 and 2009 indicated that learning technologies had gained a significant foothold in association education initiatives. But in just two short years, a lot has changed – social media adoption has grown tremendously, virtual conferences are on the rise, and mobile technology is everywhere – just to name some of the key trends. 

So what's the state of learning and technology in the association sector as we head into 2011? 

In this session, Tagoras managing director and association e-learning expert Jeff Cobb discusses findings from the new report Association Learning + Technology: State of the Sector. Based on a sector wide survey as well as on extensive interviews with association education professionals, the report offers the most comprehensive information available on how associations are using learning technologies. 

During the session, Cobb focuses on questions like:

  • Which e-learning formats and technologies are most popular? 
  • How significant a role are social media, mobile, and virtual conferences playing? 
  • How are associations pricing their e-learning initiatives? 
  • What level of market penetration are associations achieving? 
  • What are the traits of the most successful associations? 
  • What are the key trends for the future? 

If you will be making strategic decisions about learning technologies in 2011, this is a session you will not want to miss.
Formats Available: On-Demand Streaming, Webinar
Original Webinar Date: March 24, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Association Learning + Technology: State of the Sector
Collapse Go Hybrid: Bring in the Green with Hybrid Events
We've all heard the term "hybrid event", but do we really know what it means and what it takes? Maybe you are already live webcasting and you want to know how to get your programs to the next level.

Join Ryan Graham from Peach New Media to answer these questions and walk away with ideas you can put to work in your organization: 

  • What is a Hybrid Webcast and why do I want to know?
  • How do I improve upon my live webcasts?
  • Can hybrid generate additional revenue for my bottom line?
  • What is working for other organizations?


Formats Available: Streaming, Webinar
Original Webinar Date: August 24, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Go Hybrid: Bring in the Green with Hybrid Events
Collapse Mobile, Social and Learning Strategies
Using real association examples, see how a blended learning experience can help grow your overall engagement by leveraging virtual study groups. 

  • Discuss the strategies for bringing a community to life while at the same time, generate new non-dues revenue. 
  • Hear how your mobile strategy should tie into your learning and social strategy. 
  • See how to leverage some easy to use tools to help take your social platform to the next level by generating member engagement. 
  • Learn how to quantify the results with real metrics to ensure your initiatives are supporting your mission. 
  • See the difference between Return on Engagement (ROE) and Return on Investment (ROI) so you finally have an answer to the question "What is the ROI on social media?" 
  • Learn how to answer the question "Who is your Most Valuable Member? (MVM)".
Formats Available: On-Demand Streaming, Webinar
Original Webinar Date: May 13, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Mobile, Social and Learning Strategies
Collapse 29 Ways to Market Your Education Like Lady Gaga

Lady Gaga isn't just a pop star, she's also a marketing genius.

Identify 29 ways to create and market your professional development offerings from two of the industry's leading experts. Learn why it's important to be different, how to stand out, get noticed, and how to leverage social media to create and market programs.
Formats Available: Streaming, Webinar
Original Webinar Date: October 13, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO 29 Ways to Market Your Education Like Lady Gaga
Collapse Engaging Members with Video: How to Recruit, Retain and Refresh Your Members in the Age of YouTube

If you have been looking for a way to communicate and engage with your members, you may have noticed the growing trend of digital technology in business places.

Video is easier than people think. It is no longer some mystical technology. The advent of simple to use video nonlinear “cut and paste” editing programs and affordable high definition digital camcorders and webcams, high quality production is now attainable by almost anyone.

KiKi will tell you how to connect with your members on video using creativity, technology, and a few handy tricks of the trade. 



Formats Available: Streaming, Webinar
Original Webinar Date: June 30, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Engaging Members with Video: How to Recruit, Retain and Refresh Your Members in the Age of YouTube
Collapse Personalization, Participation and Consistency: A Membership Retention Success Story
Member retention is a 365 day a year job that requires participation from staff, volunteers and even your Board of Directors. 

Although this may seem incredibly overwhelming and in some cases almost impossible, it can be done. Come learn how a relatively small organization implemented a multi-touch, multi-media approach to member retention that you are guaranteed to be able to benefit from.


Formats Available: Streaming, Webinar
Original Webinar Date: March 22, 2012
MORE INFOMORE INFO Personalization, Participation and Consistency: A Membership Retention Success Story
Collapse Social & Digital Media Marketing Tools Breakdown: Why Philosophy & Not Engagement Might Be Hampering Your Results
Presented by: Joshua Barnes

In this workshop Joshua will be breaking down a number of industry tools and covering a wide array of challenges in marketing that prevent successful measurement & engagement. You'll come away from this workshop with a greater understanding of how to evaluate the potential for industry tools, and how to evaluate information empirically and not through the shiny lens of good branding. Most of all, you'll finally learn that marketing people no longer have to guess in their efforts anymore. Come with Joshua as he teaches us how to "NOT GUESS" at marketing. Don't miss this event!
Formats Available: Streaming, Webinar
Original Webinar Date: April 17, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Social & Digital Media Marketing Tools Breakdown: Why Philosophy & Not Engagement Might Be Hampering Your Results
Collapse Top 10 Internet Marketing Best Practices for Meeting Professionals

Why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives? Why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

The Internet has revolutionized marketing practice, connecting potential customers to businesses in a way never before possible.

Today, with online audiences spending more time using price comparison sites, search engines and social networks, how well does your plan engage them to get your message across?

The key issue facing meeting planners today is which how to best integrate this powerful new component into their strategies and media plans.

David Nour, author of Relationship Economics, ConnectAbility, and Social Networking Best Practices, shares his 10 best internet marketing strategies to increase your marketing gravity.

In 60 minutes, we will start with how to define your online strategy and continue with top internet marketing best practices like search engine optimization, social networking, and article marketing to name a few. We will discuss how it can help you to increase your market awareness, market share, customer satisfaction, and customer loyalty.

 

Formats Available: On-Demand Streaming
Original Webinar Date: February 18, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Top 10 Internet Marketing Best Practices for Meeting Professionals
Collapse Engaging Members with Video: How to Recruit, Retain and Refresh Your Members in the Age of YouTube

If you have been looking for a way to communicate and engage with your members, you may have noticed the growing trend of digital technology in business places.

Video is easier than people think. It is no longer some mystical technology. The advent of simple to use video nonlinear “cut and paste” editing programs and affordable high definition digital camcorders and webcams, high quality production is now attainable by almost anyone.

KiKi will tell you how to connect with your members on video using creativity, technology, and a few handy tricks of the trade. 



Formats Available: Streaming, Webinar
Original Webinar Date: June 30, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Engaging Members with Video: How to Recruit, Retain and Refresh Your Members in the Age of YouTube
Collapse Mobile, Social and Learning Strategies
Using real association examples, see how a blended learning experience can help grow your overall engagement by leveraging virtual study groups. 

  • Discuss the strategies for bringing a community to life while at the same time, generate new non-dues revenue. 
  • Hear how your mobile strategy should tie into your learning and social strategy. 
  • See how to leverage some easy to use tools to help take your social platform to the next level by generating member engagement. 
  • Learn how to quantify the results with real metrics to ensure your initiatives are supporting your mission. 
  • See the difference between Return on Engagement (ROE) and Return on Investment (ROI) so you finally have an answer to the question "What is the ROI on social media?" 
  • Learn how to answer the question "Who is your Most Valuable Member? (MVM)".
Formats Available: On-Demand Streaming, Webinar
Original Webinar Date: May 13, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Mobile, Social and Learning Strategies
Collapse Social & Digital Media Marketing Tools Breakdown: Why Philosophy & Not Engagement Might Be Hampering Your Results
Presented by: Joshua Barnes

In this workshop Joshua will be breaking down a number of industry tools and covering a wide array of challenges in marketing that prevent successful measurement & engagement. You'll come away from this workshop with a greater understanding of how to evaluate the potential for industry tools, and how to evaluate information empirically and not through the shiny lens of good branding. Most of all, you'll finally learn that marketing people no longer have to guess in their efforts anymore. Come with Joshua as he teaches us how to "NOT GUESS" at marketing. Don't miss this event!
Formats Available: Streaming, Webinar
Original Webinar Date: April 17, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Social & Digital Media Marketing Tools Breakdown: Why Philosophy & Not Engagement Might Be Hampering Your Results
Collapse Social Media Monitoring and Proactive Online Presence

Are you aware of conversations about you on the web? Do you know what their effect on your brand is? How much are you participating in and influencing these conversations?

Regardless of your companies' tendencies, there are different conversations taking place about you on the social web. Some have positive and others have negative effects on your business, brand, market, products, and talent acquisition capabilities. Some of your competitors are heard more often and some are in dark. Where do you stand?

Companies are spending more on social media in 2010. What is your social media strategy and how will you most effectively get involved now? What are the ideal outcomes of this investment? How will you get / stay at the forefront of the competition?

Join David Nour, author of Relationship Economics®, ConnectAbility, and Social Networking Best Practices Series, and Matt Rosenhaft in their upcoming webinar to get the answers of these all important questions.

They will discuss the best strategies and practices on leveraging social media for marketing, customer relationships, operations, employee management, and partner management.

They will cover a case study conducted on the conversations about a fortune 500 company and its analysis using just the public domain information.

Formats Available: On-Demand Streaming
Original Webinar Date: April 13, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Social Media Monitoring and Proactive Online Presence
Collapse The Networked Nonprofit - Using Social Media to Accomplish More With Less

A Networked Nonprofit is a simple, agile and transparent organization that lets outsiders in and insiders out. Large or small, they work more like a network than a single organization.

In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-authors Beth Kanter and Allison Fine show how social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach.

Listen to Beth Kanter in this 60-minute recorded session to learn:

  • How to understand social networks through social network analysis
  • How to do more with less by leveraging your network
  • How to create a social culture at your nonprofit
  • How and why you must value relationships as well as transactions

 

Formats Available: On-Demand Streaming
Original Webinar Date: August 18, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Networked Nonprofit - Using Social Media to Accomplish More With Less
Collapse Twitter for Events

From major news anchors, to daytime TV to celebrities, Twittermania seems to be taking over the world. But is it a valuable business development tool or just a media craze?

Learn what it means to "tweet" and how you can use this powerful social networking site to strengthen your personal brand, recruit new employees, and develop meaningful professional relationships for yourself and your company. We will also explore the basics of using Twitter in the meetings industry for both promotion and attendee engagement, This session will teach the basics of using Twitter including setting up an account, Twitter jargon and how to use the tool effectively for personal and professional development.

 

Formats Available: On-Demand Streaming
Original Webinar Date: February 17, 2010
On-Demand Release Date: Available Now
MORE INFOMORE INFO Twitter for Events
Collapse Engage Event Attendees 365 Days a Year with Mobile
Over the past few years, communicating with your constituents using mobile technologies has evolved from a nice-to-have to a necessity. Providing a mobile application or website for your organization's events is a great way to keep your attendees informed of all the opportunities available to them. But, using mobile as a channel to reach your members shouldn't start or stop there. 

In this webinar, Rick Johnston, CAE and Senior Web Strategist, and Brian Fell, Mobile Practice Lead of Ironworks Consulting will discuss the many ways that you can interact with your members using mobile technologies before, during, and after an event to keep them engaged throughout the year. 

In this webinar, you will learn: 

  • The different ways that mobile applications, websites and text messaging can be used to communicate with your constituents 
  • How mobile technologies can enhance the “event day” experience for your event attendees and aid in the execution of your event 
  • Approaches for optimizing your organization’s main website for mobile consumption and how to keep your constituents coming back to your website
Formats Available: Streaming, Webinar
Original Webinar Date: November 15, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO Engage Event Attendees 365 Days a Year with Mobile
Collapse Seven Tips to Improving Website Performance with Google Analytics
Summary:

In this 60-minute webinar, you will learn seven of the most important ways to use the new Google Analytics platform, to help increase your website presence and change accordingly, to make your website a powerhouse within your industry!

Bob Clary shares all of this valuable content in this jam-packed session. Sign up today and be prepared to learn some of the best Google Analytics tips out there today!

We will also be sharing a brand new opportunity to learn Google Analytics from the initial setup all through way through some of the more advanced features!

By registering for this webinar, you will receive a very special promotional opportunity to learn Google Analytics too!


Who Should Attend:
  • Marketing Managers
  • Webmasters
  • Online Marketers
  • Small Business Owners



Speaker: 
Bob Clary, Marketing Manager at Webucator.com
 
Bob Clary is an experienced online marketing professional. He is currently the Marketing Manager at Webucator, a provider of Google Analytics training. Bob's certifications include Microsoft Licensing Overview Assessment, Microsoft Partner Network Sales and Marketing Competency Assessment for Learning Solutions, Google Analytics Individual Qualification (GAIQ), and Google Advertising Fundamentals. Bob teaches both Google Analytics and Google AdWords courses.


Formats Available: Streaming
Original Webinar Date: August 23, 2012
On-Demand Release Date: Available Now
MORE INFOMORE INFO Seven Tips to Improving Website Performance with Google Analytics
Collapse The Top 12 Technology Tools Every Association Professional Should Have
You know those seemingly simple little tasks that end up taking forever, like finding the attachment to an email sent a month ago, or setting a meeting time that works for everyone? You can waste half a workday on something you thought would take three minutes!

Your Nerdy Best Friend, also known as author Beth Ziesenis, has the solution. Join us for an entertaining session on tech tools that will solve every association professional’s biggest time-wasting, frustrating challenges. And best of all, the tools she shares are all either free or darn cheap, perfect for any association budget.

In this session, you’ll discover: 
  • Free tools that replace very expensive software 
  • Quick fixes for productivity roadblocks 
  • Web-based solutions that you can access on the go 
  • Time-saving, budget-conscious solutions that don’t require an IT degree to figure out! 

Bonus: Leave the session with a quick reference guide to 70+ favorite tools!

Formats Available: Streaming, Webinar
Original Webinar Date: September 26, 2011
On-Demand Release Date: Available Now
MORE INFOMORE INFO The Top 12 Technology Tools Every Association Professional Should Have