Content is the lifeblood of most associations. Generating content, sharing content and engaging membership around content is the essence of why associations exist. Many Fortune 500 companies have already discovered the incredible impact content marketing can play in driving sales and profits, yet many associations are just beginning to understand the value of their content and how they can use it to re-energize membership and grow their organization.

In this webinar, Dan will provide real examples of associations using educational content to drive revenue, grow membership, and increase membership satisfaction.

Join us as we walk through examples on how to make content more useable, sharable, searchable, and findable using an online knowledge center system.

If content is king, in the competition for member attention, usability of content is everything.

The Crash of 2008 showed how quickly meetings become vulnerable when organizations don’t see their value. One way to keep your conference on the agenda is to integrate its content with everything else your organization does—whether that involves education or sales, policy or advocacy, or helping to keep members, employees, customers, and stakeholders connected. Strong content is what makes a conference indispensible, but most organizations can do a lot more to capture and repackage the material they work so hard to present onsite. By drawing in a wider audience, then linking session content to your organization’s key objectives and strategies, you can turn a content plan into a survival strategy for an entire meeting.

This webinar will give you the tools to:

Are you aware of conversations about you on the web? Do you know what their effect on your brand is? How much are you participating in and influencing these conversations?

Regardless of your companies' tendencies, there are different conversations taking place about you on the social web. Some have positive and others have negative effects on your business, brand, market, products, and talent acquisition capabilities. Some of your competitors are heard more often and some are in dark. Where do you stand?

Companies are spending more on social media in 2010. What is your social media strategy and how will you most effectively get involved now? What are the ideal outcomes of this investment? How will you get / stay at the forefront of the competition?

Join David Nour, author of Relationship Economics®, ConnectAbility, and Social Networking Best Practices Series, and Matt Rosenhaft in their upcoming webinar to get the answers of these all important questions.

They will discuss the best strategies and practices on leveraging social media for marketing, customer relationships, operations, employee management, and partner management.

They will cover a case study conducted on the conversations about a fortune 500 company and its analysis using just the public domain information.

A Networked Nonprofit is a simple, agile and transparent organization that lets outsiders in and insiders out. Large or small, they work more like a network than a single organization.

In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-authors Beth Kanter and Allison Fine show how social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach.

Listen to Beth Kanter in this 60-minute recorded session to learn:

• How to understand social networks through social network analysis
• How to do more with less by leveraging your network
• How to create a social culture at your nonprofit
• How and why you must value relationships as well as transactions

Why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives? Why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

The Internet has revolutionized marketing practice, connecting potential customers to businesses in a way never before possible.

Today, with online audiences spending more time using price comparison sites, search engines and social networks, how well does your plan engage them to get your message across?

The key issue facing meeting planners today is which how to best integrate this powerful new component into their strategies and media plans.

David Nour, author of Relationship Economics, ConnectAbility, and Social Networking Best Practices, shares his 10 best internet marketing strategies to increase your marketing gravity.

In 60 minutes, we will start with how to define your online strategy and continue with top internet marketing best practices like search engine optimization, social networking, and article marketing to name a few. We will discuss how it can help you to increase your market awareness, market share, customer satisfaction, and customer loyalty.

From major news anchors, to daytime TV to celebrities, Twittermania seems to be taking over the world. But is it a valuable business development tool or just a media craze?

Learn what it means to "tweet" and how you can use this powerful social networking site to strengthen your personal brand, recruit new employees, and develop meaningful professional relationships for yourself and your company. We will also explore the basics of using Twitter in the meetings industry for both promotion and attendee engagement, This session will teach the basics of using Twitter including setting up an account, Twitter jargon and how to use the tool effectively for personal and professional development.

For all the work that goes into running a successful event, it’s important to build excitement around the event and sustain that excitement for your next one.

In this webinar, we’ll discuss five ways to build and sustain your event brand so that you engage your attendees before, during and after the big day! We’ll talk about blogging, tweeting, creating a community of fans and how to do it all with limited resources.

Content is the lifeblood of most associations. Generating content, sharing content and engaging membership around content is the essence of why associations exist. Many Fortune 500 companies have already discovered the incredible impact content marketing can play in driving sales and profits, yet many associations are just beginning to understand the value of their content and how they can use it to re-energize membership and grow their organization.

In this webinar, Dan will provide real examples of associations using educational content to drive revenue, grow membership, and increase membership satisfaction.

Join us as we walk through examples on how to make content more useable, sharable, searchable, and findable using an online knowledge center system.

If content is king, in the competition for member attention, usability of content is everything.

Why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives? Why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

The Internet has revolutionized marketing practice, connecting potential customers to businesses in a way never before possible.

Today, with online audiences spending more time using price comparison sites, search engines and social networks, how well does your plan engage them to get your message across?

The key issue facing meeting planners today is which how to best integrate this powerful new component into their strategies and media plans.

David Nour, author of Relationship Economics, ConnectAbility, and Social Networking Best Practices, shares his 10 best internet marketing strategies to increase your marketing gravity.

In 60 minutes, we will start with how to define your online strategy and continue with top internet marketing best practices like search engine optimization, social networking, and article marketing to name a few. We will discuss how it can help you to increase your market awareness, market share, customer satisfaction, and customer loyalty.

Are you aware of conversations about you on the web? Do you know what their effect on your brand is? How much are you participating in and influencing these conversations?

Regardless of your companies' tendencies, there are different conversations taking place about you on the social web. Some have positive and others have negative effects on your business, brand, market, products, and talent acquisition capabilities. Some of your competitors are heard more often and some are in dark. Where do you stand?

Companies are spending more on social media in 2010. What is your social media strategy and how will you most effectively get involved now? What are the ideal outcomes of this investment? How will you get / stay at the forefront of the competition?

Join David Nour, author of Relationship Economics®, ConnectAbility, and Social Networking Best Practices Series, and Matt Rosenhaft in their upcoming webinar to get the answers of these all important questions.

They will discuss the best strategies and practices on leveraging social media for marketing, customer relationships, operations, employee management, and partner management.

They will cover a case study conducted on the conversations about a fortune 500 company and its analysis using just the public domain information.

A Networked Nonprofit is a simple, agile and transparent organization that lets outsiders in and insiders out. Large or small, they work more like a network than a single organization.

In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-authors Beth Kanter and Allison Fine show how social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach.

Listen to Beth Kanter in this 60-minute recorded session to learn:

• How to understand social networks through social network analysis
• How to do more with less by leveraging your network
• How to create a social culture at your nonprofit
• How and why you must value relationships as well as transactions

From major news anchors, to daytime TV to celebrities, Twittermania seems to be taking over the world. But is it a valuable business development tool or just a media craze?

Learn what it means to "tweet" and how you can use this powerful social networking site to strengthen your personal brand, recruit new employees, and develop meaningful professional relationships for yourself and your company. We will also explore the basics of using Twitter in the meetings industry for both promotion and attendee engagement, This session will teach the basics of using Twitter including setting up an account, Twitter jargon and how to use the tool effectively for personal and professional development.